Since this month is considered to be the month of the Oscars, all the actors and moviemakers are busy promoting themselves to win this prestigious award. Our folks at watches2U have come up with an exciting set of awards, the product placement Oscars. Often when we watch a movie, we sometimes notice the brand, that has been used in the movie, and it kind of makes us eager to know about the brand, it’s a great marketing strategy. They have come up with a great product placement Oscars infographic that highlights the brands used in the few blockbusters in recent years:
Who Started It?
Quentin Tarantino one of the most celebrated directors of our generation, came up with the cool idea of product placement in movies when he ventured into this business, he invented the brand of products that he uses in all his movies, like Red apple cigarettes in “Reservoir Dogs”, Big Kahuna Burger joint in “Pulp Fiction”, and ”From Dusk till Dawn”, but we aren’t talking about fictitious brands, sorry Quentin, if it was the case you were the sure shot winner.
So get ready for the first category of awards, ‘The Michael Bay Award’ (for the most product placements in a single movie), and this award is named after Michael Bay because of his long history with brand placements in all his movies.
The nominees were ‘Entourage’, ‘Transformers: Age of Extinction’ (directed by Michael Bay), ‘Furious 7’, and ‘San Andreas’, and the winner in this category was ‘Entourage’ with 65 product placements, beating the guy, that we named our award after. Entourage is the king of product placements, ranging from categories like Caps, Foods, Drinks, Watches, Mobile Phones, Cars, T-shirts and Sunglasses, and much more.
Then we have the hardest working brand in movies, we have done some research and found out which brand works hard, and is visible in most of the blockbusters. The nominees were, Samsung, Apple, and BMW. The award was given on the basis of screen time, BMW finished last with 8.20 mins, Apple finished second with 11.17 mins of screen time, and the winner was Samsung with whopping 14.17 mins of screen time in last year’s seven blockbusters.
Best watch product placement nominees were, ‘Spectre’ starring Daniel Craig as James Bond which used an Omega watch, ‘Mission Impossible: Rogue Nation’ starring Tom Cruise which used a Tissot watch, and third was ‘The Martian’ starring Matt Damon used Hamilton watches. And last but not least, the best tech and communications product placement nominees were Samsung and Apple, and yet again Samsung was the winner.
We are proud of the winners and equally proud of the nominees. Brand placement is a great marketing strategy, but we just don’t want it to overshadow the movie itself. The placements need to be done in a way that doesn’t affect the movie. We hope you like our product placement Oscars infographic featured today: