Hardly two months have passed since the first Windows Phone 7 based smartphone was launched in China, and according to reports, it has now bypassed its big competitor; Apple’s iOS platform. The Window’s smartphones are now holding 7% share of the total mobile phone market in China leaving behind the iOS, which grabs only 6% share.
Michel van der Bel, the chief operating officer of China region for Microsoft said:
We have only just begun,Our smartphone and tablet-PC are hybrid, making them suitable for the consumer, but also easy to insert within an existing company infrastructure. This will allow us to better anticipate the consumerization of IT than many competitors.
Although, this 7% doesn’t seem to be promising enough but it should be taken into account that as per Microsoft claim, this position has been achieved within 60 days of its launch in China.
Android platform still dominates the Chinese market with massive 69% share and the of share figure of both iOS and windows phone sales is surely not alarming for Android phone manufacturers (among which Samsung is the biggest one).
Windows Phone 7 based smartphones include, HTC Triumph, ZTE Orbit and most popular among all, Nokia Lumia 800 and Nokia Lumia 900. The iPhone’s rival, Nokia Lumia 900 will hit the Chinese cell phone market in the 1st week of June and it is expected that Lumia 900 will increase the Windows mobile sales considerably. Lumia 900 has already outsold HTC One X in the United States and is considered the best Windows mobile phone in the market by industry pundits.
China being the largest smartphone market in the world is currently the ground for battle of supremacy for all the smartphone manufacturers. Microsoft has to do alot of handwork if it needs to challenge the Samsung, which currently is the king in Chinese smartphone market by the grace of Android. Microsoft has also recently announced that the company has deployed a dedicated team of 2500 persons to ramp up its presence in Asian markets.
Apple on the other hand has its own challenge up ahead in the form of iPhone 5. Beside the addition of larger screen, a LTE feature and iOS 6, Apple urgently needs to focus on the design also, as iPhone 4’s design is nearly two-and-a-half years old and people are now expecting a very fresh design.