Top 7 Online Reputation Management Tools

POSTED BY Heather Johnson, UPDATED ON April 7th, 2023
Online Reputation Management Tools

It is very essential that an online reputation for your brands is built up to promote you among the target audience to enhance profits and increase customers. Regardless of what your business is about, you want to make sure you are covered in case anything were to happen, especially when it comes to legal fees and compensation claims. There is nothing worse than having your business’s reputation tarnished. Reputation management advice from experts can help you in this purpose. There are many websites available that can help you track the reputation of your website at comparatively lower prices. Some of these websites will have tools to monitor social media while some can trace all the activities on the internet. You can utilize the following online reputation management tools when you’re clueless about how to maintain a good reputation online:



BrandsEye came forward in 2004 that offered brand management. It will provide you notifications about your company on the internet through email, RSS, or SMS. It helps in competitive analysis and monitoring of your competitors online.

They work in the form of a team and thus it is helpful for brands to involve a number of people that can work on online reputation management. It provides a two-week trial with a price of $199 for around 10 phases of monitoring.



Trackur was started in 2008 by Andy Beal. It could track all information in all major search engines including Google. It can tell the influence of the people talking about you on social networking sites like Facebook, Twitter, etc, and various blogs and forums.

It offers several pricing models with free options and also a trial for 10 day period.



TweetBeep was founded by Michael Jensen and covers only Twitter. This will give you updates each hour so that you can monitor the presence of both your product and your company. It comes at a price-effective value of various levels that starts at $5.

The free trial will include 5 free keywords.


Google Alerts

Google Alerts is the best of the free tools available to you that can help you trace the results on the internet. The updates are sent with the help of the keywords to your emails. It is a great way to know about your competitors and their work on the web.

The result will be accelerated with a proper keyword search with a + sign.



This is a sought-after monitoring tool that will do deep research and will include analytical reports with the details like the countries, demographics, and languages of the people.

You can interact with the people through the interface provided which can be learned through different training options. The price starts at $500 for a month.



Brandwatch was founded in 2007 in the UK. You can monitor the brand presence on various social media along with the keywords.

The price starts at $600 per month with a free demo option. Each account provides an account manager to manage the analysis of unlimited users in 20 languages.



This is also based in the UK providing social media mentoring and demographic analysis. The online reviews and your competitors are monitored with the help of alerts.

It can be set in various languages with a price of $98 for 150 saved searches.

Thus, all these tools can help you manage your online reputation with proper monitoring of your product and even your competitors. The pricing varies from site to site and the features also vary accordingly.

One Comment

  1. John Parker says:

    Hello and congratulations on the article! The information is really interesting and useful. I have found in my professional practice using Monitoring software is helpful, but there are certain situations when one must be prepared to face part of the software’s not so pleasant findings, such as negative comments or outdated information. Even when there are no negative results, the crisis prevention is the best strategy in case some pop out. Most people do not have the needed level of understanding and experience to deal with tough risk and crisis situations in the digital field. That’s why I think it is also important for people to realize that there are cases which must to be handled by a team of online reputation management professionals.

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