Tips On Using Instagram For Your Business

POSTED BY Heather Johnson, UPDATED ON April 5th, 2023
Tips on Using Instagram For Your Business

Do you know how to effectively use Instagram to promote your business? Do you even know what Instagram is? Instagram is a social networking site that is image-based. With over 100 million users it is vital you make the most of this social media. Instagram allows the instant sharing of photos. You can take a photo on your mobile device, and share it immediately on your Instagram page and on other social media sites like Facebook and Twitter. It has become one of the most popular social media sites across all demographics. People and businesses alike are always on the lookout for how to get more Instagram followers. Below are some tips for promoting your business on Instagram and engaging with users:


Have Interesting Images

Make sure you are posting photos that are interesting for your followers. Instagram is all about images. People use Instagram because they like looking at good photos so don’t just post a series of boring pictures of your products.

Make users want to follow you by putting up shots that are unusual and a bit different. How about shots of what goes on in the background of your business?

You could post shots for example of how your products are made. A shot of the production process or a designer at work could make an interesting image. Experimental photos from unusual angles are always good for engaging people and getting them to notice your account.


Take Pictures While Out on Business

You have your phone with you all the time so why not take interesting shots from your mobile when you are out and about on business? Post them immediately to make sure that you stay in your followers’ minds.

You can also share images of an ongoing project to tease your followers about an upcoming product. This will also help you in creating buzz for your products.


Encourage User Participation

Encourage discussion in the comments below your photos. Do this by asking questions and responding to comments. If a user comments on one of your photos make sure you respond even if they are not asking a question directly and try to engage your followers.

That way they will feel listened to and be more likely to engage with your account in the future.


Expand the Audience

Make it easy for people to find your Instagram account. Create links from your website and if you have a presence on other social networks, like Facebook and Twitter, make sure you have links from these to your Instagram account.

Remember that people that continue to follow your account are likely to remain customers or become future customers. You don’t need to continually tell them about products but engaging them in the ways described above will keep them following you.

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