Tim Cook Says: Apple is Not Going to Change

POSTED BY , UPDATED ON November 9th, 2019

Tim Cook Says: Apple is Not Going to Change

Soon after Steve Job’s resignation, Tim Cook, Apple’s new CEO is already set out to assure his employees that Apple is not going to change and everything will remain the same. Tim sent an email early on Thursday to the company’s staff telling them that the business will continue as usual.

Cook, whose career spans over 13 years, also clarified that Steve Jobs has not left the company, rather he will continue to be involved as chairman of the company. Cook has also been handling the company’s day-to-day operations since Jobs took a medical leave of absence back in January.

Tim Cook’s gracious letter to staff, in which he plots out the future of Apple and what it meant for Steve Jobs for so many years, is included in full text below.


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.