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In Focus: Responsive Web Design and Responsive vCard

POSTED BY ON 29 Aug 2015

Responsive Web Design and Responsive vCard

Access to the internet has quickly become an essential tool required for many daily tasks. Whether it’s e-mail, correspondence, research, doing business or just entertainment, the internet is fundamental in the 21 century.

With the rise and increased importance of online life, mobile devices have taken over as the method that many prefer to access the internet. With devices like smartphones, tablets and even smartwatches, it’s easier than ever to connect while on the go and from nearly anywhere.

Though the access to the internet has grown rapidly with mobile devices, many of the websites that users access on the daily have not been as quick to adapt to the changes. Websites that were built with desktop viewing in mind are now proving to be uncomplimentary to the mobile lifestyle.

The natural solutions for most websites and companies was to build a separate mobile website or create an app specifically for a website or service. Though sufficient, this model of adaptability is not nearly as simply and accessible as creating a responsive website.

 

What Is a Responsive Website?

A responsive website is a site that essentially adapts to the screen and device that is being used to access said site, shaping it to fit the dimensions so that it’s the best possible site to use.

A responsive website bears the same URL no matter what device it is being accessed from, unlike a mobile site that may being with an “m”, such as “m.youtube.com”.

 

Programming Efforts and Costs

One of the advantage to using a responsive website design is that it proves to be cost effective in the long run.

When running a desktop site as well as a separate mobile site, maintainence to the site required double the efforts. If a company also has a dedicated mobile app as well, then that’s three separate entities that have to run smoothly that require attention.

When using a responsive site, one website is created that can essentially be used on any device or screen. Costs are cut as only one site needs operational maintenance and programming.

 

User Experience

The user experience when running a desktop and mobile site, as well as a dedicated app, can be complicated for the user. A desktop site on a mobile device does not look flattering and is typically shrunken down on a phone, while a mobile site can often lack certain functionality that the full site does. Having to switch between an app and a browser also proves to be clunky and difficult.

A responsive design allows for a streamlined look that is both beautiful and functional. The design also looks the same across all devices and no functionality is lost in translation.

 

Better For Businesses

Having a responsive website can also help business in a number of ways. Having one true, dedicated URL can help brand recognition and ease of customer use. Instead of being required to install a separate app or use a separate URL to access a site, customers have one link and one link only that they can use and share with others.

With the increase of mobile phone internet usage on the rise, it’s predicted that more and more companies and websites will switch to responsive designs. This leaves regular or mobile sites looking dated and non user-friendly. In addition to the website the vCards should also be responsive.

 

Responsive Web Design and Responsive vCard

A vCard is the electronic equivalent of a business card. This standard file format is generally presented as an attachment to an email message although it can be used in other ways such as via instant messaging, across the Internet or within the header of an invoice.

A vCard will contain basic information such as a company logo, a personal contact, a phone number, a website and an email address. However, more intricate and responsive cards can offer other features including links to digital imagery and even audio clips.

 

The Advantages of a Responsive vCard

In the world of business, brand recognition and personalisation are both keys to success. A responsive vCard is able to address both of these important metrics. In other words, client engagement is essential for a company and a representative to be remembered in a world that is increasingly defined by stiff competition.

A card that is responsive (such as through a video link or an audio file) is much more likely to generate further opportunities. This can also be thought of as a proactive level of client engagement.

 

A vCard Versus the Traditional Business Card

There is no doubt that the original concept of the vCard arose from the more traditional business card. Of course, both have basic details such as contact information, a company logo and the name of a specific person within the firm.

This is where the two models depart from one another. While it can be argued that a normal business card provides a sense of physicality that the vCard does not, a business card may very well be lost or placed within a stack of similarly themed enterprises. Additionally, a vCard can be sent out multiple times through successive Internet correspondences.

It will therefore enjoy much more of a ubiquitous presence. As mentioned in the last paragraph, vCards which are highly responsive have the ability to reinforce the intentions of the company. This results in more interest from a potential (or existing) customer. This responsiveness encourages interaction and in contrast to a business card, contact can take place with the simple click of a button.

So, responsive vCards are certainly proving to be very powerful tools within the world of online business. The ability to actively engage the reader will help to encourage future contact as well as build a strong brand identity.