Most webmasters understand the importance of using multiple strategies to boost their sites in search engine rankings. While there are many different search engine optimization strategies that you could use, one of the best is to get involved with social media sites. Most webmasters are familiar with social media sites like Facebook and Twitter, but some of the other ones don’t get as much attention. One of the most overlooked social media sites out there is LinkedIn. LinkedIn is a business-oriented social media site that makes it possible for you to network with other people in your field or area of interest. How can you use this site to help your SEO efforts? Let’s discuss the SEO power of Linkedin in detail:
First Step: Optimizing Your Linkedin Profile
The first thing that you need to do is optimize your LinkedIn profile. Start out by adding a professional picture to your profile. This will help foster a professional image for your visitors and for the search engines.
You also need to add a link to your website as part of your profile. Then complete the rest of your profile by providing information about your work experience and what you are doing now. There are many different pieces of information that you can choose to include in your LinkedIn profile, depending on your preference. Include as much information as you can possibly include.
Benefits of Using LinkedIn for Business
Using LinkedIn can provide you with a number of benefits that you can’t get from other social media sites. For example, with LinkedIn, you can join groups that are relevant to your area of expertise and start participating. This can be a good way to get to know people in your field and develop relationships with them.
Another advantage of using LinkedIn is that you can share content that you create with your contacts. For example, if you have a blog that you want to promote, you can send out a link to your friends and contacts. This makes it possible to get the word out about your content.
Google and other search engines tend to pay special attention to the information that is included on LinkedIn. This means that if you optimize your content with keywords and other information, you may actually be able to your profile found by people searching on Google. This can help generate traffic to your profile and even to your website when people click on the link in your profile.
How to Create a LinkedIn Group and Receive SEO Benefits From It
As mentioned earlier, the ability to use groups is a nice feature that comes with LinkedIn. If you can’t find a group to join, creating one is a great strategy that you can use. You have the ability to create your own group and then get other people to join it when you use LinkedIn.
Start out by creating a group in a specific niche that is related to your area of expertise. Then go out and invite people in your field to join the group. Once you have some members, be as active as possible in your group. Post new topics to talk about and provide other information to your group members. When someone asks a question, respond to it. When you run an active group, it gives you a lot of opportunities to promote your own business indirectly.
You don’t want to be overly commercial and try to put links to your site in every group thread. However, if you provide some information that answers a group question on your site, don’t hesitate to link to it. This can generate traffic and help your site in search engine rankings in the long term.