Through the magic of words, you can transform would-be clients into pleased customers. Writing content designed to elicit sales or produce actions out of consumers is an effective way to get these money-spenders to try your product or visit your destination. All content, however, is not created equal.
Specificity is Key
You aren’t going to sufficiently generate interest by painting an overly broad picture that contains no distinguishing information. A travel blog that tells readers there are lots of restaurants in Chicago but doesn’t provide any taste-tempting descriptors to get readers’ mouths watering won’t stand a chance of getting blog visitors to actually rise up out of their computer chairs and venture to the Windy City.
To prod your readers effectively into action, you must describe your setting in an enticing and descriptive manner and set your site or product apart from the rest. Outlining the specific benefits of a collection of different Chicago hotels, for example, or discussing in elaborate detail the can’t-miss fixtures at several of the engaging museums located in the city will make it clear to readers why your destination is supreme, increasing their likelihood of visiting the city in question the next time vacation rolls around.
Sensory Description Paints Pictures
Show readers what they’re missing by creating pictures with your words using descriptive details. When writing a post designed to persuade, compose colorful images that appeal to as many of the five senses as possible. By describing succulent tastes, aromas, luxuriously tactile delights, breathtaking views and uncommon sounds you can make your descriptions too rich to ignore, leaving the reader eager to experience the sensory feast for himself.
Appeal to All
Never limit your potential customer base unnecessarily by only appealing to a select few. Instead, make your content as wide-reaching as possible by explaining how your product is a must-have for everyone from ages 8 to 80 or how your destination has something to offer the whole family. By thinking about consumers of all types and including a few well-constructed sentences to appeal to each group, you can appeal to a larger audience and likely increase the number of sales your content produces.
Call Readers to Action
A major mistake many content producers make is failing to call readers to action. By the end of your article, it’s imperative that readers know exactly what you want them to do. Don’t leave them hanging and expect them to figure it out. Instead, tell your readers in no uncertain terms that they must take that trip, buy that product or attend that event. This simple article-ending command can be the difference between a piece that just entertains and one that effectively sells.
Ho-hum content won’t fit the bill if you wish to get consumers to open their pocketbooks and shell out cash for goods and services. To produce this desired action from your readers, you must create content of unparalleled quality that makes it unquestionably clear to readers what you want them to do and why it would behoove them to do it.