SEO stands for Search Engine Optimization. It is a technique that a website/blog/forum has to incorporate in order to get some reasonable amount of traffic from search engines but it is most important for the bloggers to understand its importance. Google is the daddy in the list of search engines so, in order to Optimize your blog you have first to understand how Google works.
It is common for a professional blogger to takes many of the SEO related things for granted. On the other hand, it may be very difficult for the newbies to understand and utilize these techniques. We have compiled a list of some basic search engine optimization tips for beginners which can help you drive a reasonable amount of search traffic to your blog:
Install SEO Plugin
Whatever CMS (Content Management System) are you using the first step is to install an SEO plugin in your blog. The plugin basically helps you to target the search engines directly.
Always write fresh and unique content, search engines always like fresh content. If you have a blog and it doesn’t get updated soon then the search engines might delay their bots to crawl your blog, which obviously you don’t want so keep posting on a daily basis.
By default, WordPress sets the permalink structure as www.domain.com/?p=12 which is a big NO for Search Engines Optimization (SEO). It doesn’t actually give any indication to the robot what the URL is all about. It is recommended to use such a sort of permalink structure that is expressive and includes the title of your post for example www.domain.com/seo-tips-for-begginers.
Keep Your Blog as Light as Possible
In order to make your blog Search Engine friendly, it has to light i.e. faster-loading speed. The main thing that slows the blog is the theme and pictures. Choose a theme that is light, fast and simple. People try to select catchy and attractive themes without even knowing how badly this will affect their site’s performance. Fewer pictures should be added in order to make the site as fast as possible.
Many of the people give importance to making the text search engine friendly but they don’t consider the importance of Search Engine optimization for pictures and images. The ”alternate text” part in the image properties basically targets the Search Engine. If the images are properly optimized then a lot of traffic can be derived from Search Engines.
One more thing to optimize a blog is to optimize the size of images which can be done by a free software Riot.
Get Authority Back-links
The number of backlinks is an indication of the popularity or importance of a particular site or a blog. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a specific search query.
Use this list of 20 authority sites to create backlinks pointing to your site.
Power of Internal Linking
One important element of SEO that is often overlooked is internal linking which, is basically the process of linking to other pages of your site within your archives. There won’t be any better way to reactivate and rejuvenate the old and buried posts in your archive than to link them internally in your recent post.
You shouldn’t underestimate the power of internal linking, the linking to your internal pages helps to improve your search engine results. Link building is never enough without proper internal linking.
Closely monitor your Blog Analytics in order to check which keywords and titles are attracting more traffic then the next time you post try to include those keywords in your post.
If you want your post to appear on search engines for certain keywords then make sure that these keywords are smartly stuffed into your post. You should skillfully incorporate the keyword into your post five to six times (density lower than 2 percent!) and most importantly without making it look artificial for your readers.
One thing should be kept in mind that these keywords should not be used too much as the search engine spider may suspect spam. Lastly, if you are creating friendly content, have your keywords in your content where they fit in naturally.
I hope we provided enough information for the beginners. For all the Newbies out there this sentence should be remembered:
SEO + Persistence = Success