Madonna has emerged as the most talked-about celebrity in the past ten years, grabbing most print space in newspapers and magazines.
The 52-year-old Material Girl beat off competition from TV mogul Simon Cowell and singer Robbie Williams to clinch the top spot, with her name appearing in UK publications and magazines 46,000 times since the year 2000.
Cowell, 51, came second with 29,888 mentions and with a score of 28,563 ‘Escape’ hitmaker Williams took the third place in the study for website Clickliverpool.
Supermodel Kate Moss ranked fourth, being named 28,056 times, while pop princess Britney Spears came fifth with a 27,588 score.
Despite constantly being in news for her personal and professional life, former Spice Girl Victoria Beckham ranked only sixth with a score of 25,833, while her soccer star husband David followed with 24,953.
King of Pop Michael Jackson with a score of 24,688, Beatles legend Paul McCartney who has a score of 21,556 and Australian pop star Kylie Minogue with a score of 19,694 rounded off the top ten.