Search engine optimisation is a rather complex approach that involves numerous techniques. Some find SEO hard to get the hang off while others make a living off of knowing everything they can able it to help others. Both the manner in which you build pages and the specific ways in which you drive content to the website will be affecting search engine positioning. A good SEO strategy will place emphasis on both onsite and offsite elements. Lets discuss how should you utilise onsite and offsite SEO for most noticeable results.
Basic Differences Explained
The names of these two strategies provide some information about the specifics. In the case of onsite SEO, you need to tweak design and content elements in order to ensure the better positioning of your website among search engine results.
Offsite elements involve internet activities that are not directly connected to the elements appearing on your website. Offsite SEO can be described as reputation building. Search engines examine the authority of a website, the manner in which the audience perceives it and the willingness of other website owners to recommend its content.
Both online and offline SEO affect search engine positioning but is one more important than the other? The truth is that they are connected and equally crucial. Good content is one of the most determining onsite elements. This great content, however, will remain unexplored if the website is lacking good offsite SEO implemented.
The Most Important Onsite SEO Techniques
Onsite SEO consists of design elements, tags and content.
- Content is the heart and soul of SEO. Over the past few years, search engines placed even greater emphasis on well-written, original and informative articles. Keywords lost their importance but text written for website visitors rather than for search engines became even more crucial.
- Design makes it easier for search engine crawlers to index the entire website. The design elements need to highlight the structure of the website, the hierarchy of information and the most important pieces of content. It all starts with good navigation. A smartly crafted menu speeds up indexing significantly.
- Tags are the third important part of on-page SEO. Meta tags, description tags and title tags are created just for the needs of search engines. These provide a brief summary and overview of each article and its most important points. Good usage of phrases and text in the tags allows for the content to rank well for keywords of preference.
Offsite SEO Techniques
Once the content and the design are taken care of, you can move on to the offsite SEO techniques that will improve positioning even further.
- Social media participation is gaining more and more importance in the world of SEO. In the past, link building affected reputation. Today, it is all about the number of Facebook Likes and Google +1s that you receive. The more your content is shared and discussed in social networks, the better your SEO will be.
- Backlinks are still a factor to consider. When it comes to getting links from others, quality is more important than quantity. Try to receive backlinks from reputable, well-established websites that have good search engine positioning.
Onsite and offsite SEO go hand in hand. Each of the sets of techniques has particular importance for the popularity of your website and the search engine traffic it receives. Naturally, you need to focus on building your website first. Once you get the content and design right, you can move on to offsite techniques that will enhance the effects of the onsite steps you have already implemented.