A lot of people wonder why they have to use heading tags for SEO purposes. A better question should be why not? You have nothing to lose but you definitely have something to gain when you make use of head tags so it only makes the very best sense to include them in your blog and website posts. Here we look at the importance of heading tags in SEO:
Heading Tags – What Are They?
Heading tags are usually made up of a phrase or a single sentence. Phrases or sentences identified as such are preceded and closed with <H1> and similar tags.
They must also contain your target keyword or keywords if you want heading tags to help your page or site rank high in search engines. The best way to define heading tags is to enumerate the functions they serve.
Heading tags explain what your post is all about
Think of it as your post’s subject or topic line. It allows both search engine robots and human readers to know exactly what you are discussing without having to read the entire post. Obviously, you need to make your headlines count since they can get readers to either stop or start reading your post.
Headings give your post structure
The structure is very important. For search engine robots, heading tags prevent them from going to your website blind. Heading tags provide them with essential clues to how your page is structured, which consequently enables them to categorize or index your website and blog more effectively. Properly indexed pages always mean higher search engine rankings and more targeted traffic.
Human readers also appreciate structured content. Not everyone has the necessary patience and ability to read long paragraphs without headings.
Most readers search for heading tags as these give them an idea of what to expect from an article or blog post and if its content is relevant to them.
Headings make your content link-worthy
Perhaps you’re thinking you don’t need to use heading tags because your readers are fine with how you write your content. That may be the case for your current readers but wouldn’t you want to expand your market for continuous growth?
If so, you need inbound links to market your website. More to the point, you need to give other people a reason to link to your website, but they won’t do that if they don’t consider your content link-worthy. For most people, heading tags add value to content so why not use them?
Headings make your content flexible
Last but not the least, heading tags will make your content flexible in terms of being viewable and readable on different devices, browsers, and platforms.
If you do not yet have a mobile version of your website or blog ready, then heading tags will prevent your post from appearing scrambled if someone is accessing it using their mobile phone or tablet.
Of course, that doesn’t mean you shouldn’t have a mobile version prepared at all. Aside from integrating heading tags in your content, you should also consult about what he can do to make your website and blog more mobile-friendly. With that, your SEO campaign will be complete.