The Web is swiftly becoming more of a place of mobile connection rather than through desktop or laptop computers. To keep up with trends, your business or website needs to become mobile optimized. The question is: how to make your website mobile optimized?
Should You Create a Mobile Site?
Traditional websites can show up on a mobile phone, but they may appear distorted, the text almost too small to read, and buttons to awkward or small to click with the tap of a finger. Furthermore, some programs such as Flash may not work on mobile devices.
By implementing a mobile version of your website, one that is optimized for smaller browsers, you can attract new users and not turn anyone away who might visit your website for the first time while using a mobile device.
One way to achieve this is through the implementation of Mobile CSS, which lets you change how your website will be organized. Another option is a redirect, which would require creating a different website for those on mobile phones. Those using their phones to visit your site would be automatically redirected to the mobile version.
Change Your Site’s Orientation
Smartphones will typically allow a user to tilt and turn their phones as they browse, which means websites that are truly mobile-optimized cannot have only one kind of orientation.
This is done through the use of a meta viewpoint tag, which allows the site to adjust as a phone–and consequently the page–is turned from one orientation to another.
A meta viewpoint is a line of code that tells a mobile device how to orient a loaded page and determines the proper scale, which can be very different between a vertical and horizontal orientation.
Apple is the Big Player
There is no denying that Apple has a solid hold on the mobile phone market. However, since mobile phones navigate the web differently than a computer, companies like Apple use shortcuts in the form of icons. If you create such icons for your business, you further ease the access to your site for those visitors who might be using a mobile phone to check it out.
Mobile apps are a big business and can have a large impact on a site’s mobile usage. Icons have their benefits because a simple tap of the finger can take them directly to your website without the hassle of searching or trying to navigate the web.
These shortcut icons have similar counterparts on Android phones and all ease access to specific points on the Internet. The easier you are to find and re-find, the more likely it is that users will return, shop, patronize or read, and that’s the goal, after all.