Twitter is currently the most heavily visited and active social media channel registering more than 55% of the total activities over social media platforms in the first quarter of 2012. The research was conducted by Highbeam which showed that according to the figures Twitter has outraced Facebook by almost 14% in user activity and media attention in this quarter. It is only natural for businesses to have their presence on this highly popular platform. However, the problem is that most businesses assume that Twitter is just another tool for promoting their business and fail to understand its real purpose and use. Here’s a comprehensive guide on how to create a positive image of your business on Twitter effectively:
Creating a Positive Image On Twitter
Many businesses feel that they are doing very great by reaching new customers while in reality, they might be annoying these users who consider such business tweets as spam. This doesn’t mean that you have to stay away from Twitter.
This means that you require a proper strategy for promoting your business over Twitter in such a way that you don’t become a menace to the audience.
However, mentioned below are 4 tips that will help you in approaching your desired audience and attract them without being a menace:
Give Priority TO Quality Over Quantity
Some businesses believe that if they keep on tweeting continuously with little or no gap then they are likely to get more leads. First, just think about why Twitter has a limit of 4000 (the limit before Elon Musk’s takeover was 280) characters per tweet. This is to limit the quantity of material and encourage users to tweet high-quality information.
You must avoid posting continuous promotional material and start posting limited material of high quality which is to the point.
Tell Them Who You Are
The best thing about social media is that it allows businesses to directly interact with potential customers. However, your followers should be able to get proper and complete information about you. Make sure that your business’s Twitter page has proper information about the company.
Further, it is always better to provide a name and designation to the person who is interacting with the audience through the account. If you have a social media specialist handling the account then provide his name and information as fans are always comfortable when they know that they are talking to a real person and not to a robot.
Avoid Robotic Messages
You must have encountered those robotic messages that are scheduled to be delivered at a fixed time and contain generic information or useless messages. Such activities annoy fans very quickly as they are distributed regularly with uninteresting information.
Make sure that all your responses and tweets are done manually as ultimately followers will understand that you are sending automated messages if you continued to do so. The result of such activities is very simple and harsh- they unfollow you.
Make Yourself Useful
It is good to keep an open eye on the activities of users and send responses accordingly. However, it is only effective if the information is useful for the users. Avoid sending any targeted messages that may look inauthentic. It is vital to remember that the audience over Twitter is there to talk with people and you should be there to talk with them. Don’t give the impression that you are here only for promotion.
These are some of the tips that will help you in engaging with your followers and Twitter audience in a highly effective and productive way. Just remember, you have to be interesting, entertaining, and real to generate maximum benefits from Twitter.
Image Source: Flickr/Lee Traupel
