How to Build Incoming Links to Your Website

POSTED BY , UPDATED ON October 13th, 2019

How to Build Incoming Links to Your Website

One of the key factors in a top search engine ranking is a comprehensive link building campaign. It’s important to build a diverse link profile due to Google’s latest Penguin algorithm update. Here’s a brief guide on how to build incoming links to your website:


Blog Comments

One excellent way to obtain incoming links to your website is by leaving comments on other people’s blogs. You will have a much better success rate if you leave a comment that is relevant and on-topic. It’s important to skim over the actual blog post and to write something insightful instead of just “nice post”.

It’s important to leave comments on blogs that are relevant to your niche. For example, if you are building links to a car dealer website you’ll want to leave comments on automotive blogs and not something unrelated such as a celeb or cooking blog even if the latter has a high page rank.

It’s also a good idea to skip pages with tons of irrelevant “spammy” comments; links from these sites may be less valuable even if they are on a high page rank site.


Social Bookmarks

One of the easiest ways to get some fast links is to bookmark your pages. This works well for both the homepage as well as the interior pages. Popular bookmarking sites include Digg, Stumbleupon, Diigo, Reddit, and Delicious.

Make sure to include relevant keywords in the “title” and “keywords” field.


Niche Directories

When submitting to directories you will want to home in on those related to your site. For example, if you are promoting an auto dealership then you’ll definitely want to submit to DealerRater.

Avoid directories that are off-topic to the site you are promoting.


Guest Blogging

Guest blogging is a great way to build quality links to your website. You can find blogs that accept guest posts by typing in “submit a guest post” in Google.

Try to find blogs in your niche; you’ll want to find car blogs to post on if you are promoting an automotive site.  Make sure to follow the requirements and adhere to the quality standards set by the blog owner.


Local Directories

Hone in on local directories in the geographical area that you are targeting. Links from these sites will help your site rank for the cities you are targeting.