How Can A Small Business Use Social Media Effectively?

POSTED BY Felicia Baratz-Savage, UPDATED ON March 21st, 2023
How Can a Small Business Use Social Media Effectively

There is no doubt that social media is here to stay. It’s become a pervasive and integral part of our media landscape. Social media helps us to stay in touch with friends, family, and business contacts. It can also help us to reconnect with long-lost friends and classmates from our distant past. It can help us to stay up to date with our favorite artists, bands, and musicians, and even stay connected with restaurants and businesses that we like.


The Social Media

Facebook, Twitter, Instagram, TikTok, Flickr, Pinterest, YouTube, LinkedIn, Foursquare, and about a million other platforms allow their users to easily stay connected in a variety of ways.

The main goal of social media is communication between users. It is also being used increasingly and effectively by small businesses, allowing them to communicate with customers and potential customers about their products or service.

There are a vast number of ways that small businesses can use social media to effectively promote their business. Each social media outlet has different features and focal points that can allow for different types of business promotion for each social media vehicle.


For Example

Social media is being used increasingly in restaurant promotion. Food Service Warehouse recently published an article with a detailed guide about how restaurants can maximize their usage of social media in promoting their restaurants. The article pointed out that social media could help to create a “buzz” around the restaurant, sparking interest that may not have been there before.

Some restaurants even have Facebook and Twitter parties, inviting their followers for special deals and discounts. It is also becoming quite common for restaurants to offer a coupon for a free appetizer or other discounts if people “Like” them on Facebook.

Another popular way to stay connected is to get to know your fans’ and followers’ birthdays and be sure to wish them a happy birthday by sending a coupon for a free treat. People love feeling acknowledged on their birthdays!

Customers enjoy using social media as a factor in their restaurant selection and shopping decisions because they know there will be less bias in the comments, reviews, and information displayed on social media outlets.


What to do?

The most important and foundational aspect of social media marketing is to build a solid and positive relationship with your followers. That is the core element of success in making social media work for your business. Without it, everything else will fall flat.

Some of the best ways to do this are to allow your business followers to post on your Facebook wall, and then actively comment on their posts. Keep the conversation going!

This can go a long way in building rapport with your fans, and they will feel genuinely connected with you and your business. That can also be done on Twitter by retweeting your followers’ stories and actively commenting on them.



These are just some of the ways that you can use social media to increase goodwill and positive feelings for business and grow your customer base.

Ultimately, social media is one of the easiest and least expensive ways to increase your sales and profits, and that’s something that every business can get on board with!

Title Image Courtesy: Flickr/Frank Da Silva

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