Facebook is planning the expansion and simplification of its mobile platform for the 200 million people who use the world’s largest social network on their mobile phones, but at the same time has denied rumors that it was developing its own phone.
CEO Mark Zuckerberg said on Wednesday that Facebook will also make its “Facebook Places” which are a physical location-based feature available on Google Android-based smartphones. The largest social network has tripled its number of mobile users from 65 million at the same time last year.
By offering some kind of deals, Facebook could entice more people to use its location-based check-in service while opening up new revenue opportunities for Facebook.
“There are things that you can do on mobile phones that you can’t do on the normal Web,” said Facebook CEO Mark Zuckerberg in an interview with reporters following the briefing at the company’s headquarters on Wednesday.
“People have their phones with them all the time, so a lot more usage is happening on phones,” said Zuckerberg. He added that most of the specialized applications for mobile devices today don’t adequately integrate social networking features.
Facebook is one of several established Web companies, including Google and Yahoo, expanding their businesses to mobile devices as people increasingly surf the Web and send emails on mobile phones.
It looks as if Facebook is increasing apps for mobile users with a plan in mind of developing their own smartphone or mobile device very soon.