Facebook Beats Google As The Most Visited Website In 2010

POSTED BY , UPDATED ON November 1st, 2019

facebook number 1

According to the Internet research firm Experian Hitwise, Facebook stole the thunder from Google this year as the most-visited website in the United States. Facebook.com took first place among the top-visited websites for the first time in history and accounted for 8.93 percent of all US visits between January and November 2010.

Google.com came second at 7.19%, Yahoo! Mail third with 3.52%, Yahoo.com came fourth at 3.30%, and YouTube was at fifth with 2.65%.

Though, the overall combination of Google properties accounted for 9.85 percent of all US visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent.

The top 10 Websites accounted for 33 percent of all US visits between January and November 2010, an increase of 12 percent versus 2009.

According to the study of Experian Hitwise:

top ten visited sites

The term “Facebook” was the most searched term this year. And the term “facebook login” came second, from ninth place last year. The analysis revealed the most searched terms were social-networking related, which accounted for 4.18% of the top 50 searches.

top ten search terms of 2010


Top Searches From Different Categories

According to the study of Experian Hitwise:

Personality – top 5 people searches

1. Kim Kardashian

2. Oprah

3. Rush Limbaugh

4. Miley Cyrus

5. Glenn Beck

Movie Titles – top 5 searches from within Movies category:

1. Star Wars

2. Paranormal Activity 2

3. Avatar

4. Transformers 3

5. Harry Potter and the Deathly Hallow

Music – top 5 searched for artists/bands:

1. Lady Gaga

2. Justin Beiber

3. Eminem

4. Taylor Swift

5. Michael Jackson

Branded Destinations top 5 search terms:

1. Disney World

2. Disneyland

3. Six Flags

4. Universal Studios Orlando

5. Great Wolf Lodg

Top TV show searches from Television category

1. Dancing with the Stars

2. American Idol

3. Young and the Restless

The top generic search term was “hulu” within Television category.

Sports – the top searched for athlete was Tiger Woods and the top sports team was the Dallas Cowboys from within the Sports category.

News and Media – the top searched for person was Bret Michaels followed by Tiger Woods and Sandra Bullock within the News and Media category in 2010.

Real Estate – the search terms “houses for rent” and “homes for rent”, combined topped the combined searches for “houses for sale” and “homes for sale” in 2010 within the Real Estate category.

  • Realtor.com was the top search term overall for Real Estate category.

Employment – Indeed accounted for 2.47 percent of all searches in the US among the top 50 terms for the Employment category in 2010 when combining common search terms – e.g., indeed and indeed.com.


Facebook Stats For 2010

According to Facebook:

Facebook users uploaded more than 2.7 million photographs, shared 1 million links and “liked” 7.6 million pages every 20 minutes in 2010.

Among other data the social network is releasing: Lady Gaga was the most-liked celebrity on Facebook with 24.7 million likes, beating out Eminem with 23.7 million and Barack Obama, who had 17.2 million.

The numbers also offer a snapshot into Facebook users’ love lives in 2010. Some 43,869,800 people changed their relationship status to single during the year while 3,025,791 changed it to “it’s complicated.” Another 28,460,516 changed their status to in a relationship, 5,974,574 to engaged and 36,774,801 to married.

Meanwhile, here’s a look at Facebook activity from a randomly chosen 20 minutes:

  • Shared links: 1,000,000
  • Tagged photos: 1,323,000
  • Event invites sent out: 1,484,000
  • Wall posts: 1,587,000
  • Status updates: 1,851,000
  • Friend requests accepted: 1,972,000
  • Photos uploaded: 2,716,000
  • Comments: 10,208,000
  • Messages: 4,632,000
  • Likes: 7,657,000