“Content is king” – It’s one of the most of the most repeated phrases in SEO parlance. But, how many actually understand the true importance of great website content for getting traffic from search engines or for directory submission and actually follow the adage to the T?
Great Website Content and SEO
Search engine optimization has changed the world of business in many healthy and positive ways, yet the techniques are constantly evolving. Hence, to keep up with the game and stay one step ahead of your rivals, you need to have a well written, original and relevant copy to hit the right spot with your users and search engines alike.
In fact, that’s at the heart of any optimization campaign; you might use many new age strategies to boost your page ranks but these efforts can come to a standstill if the content on your website or blog is not up to the mark.
That’s why; it’s important to invest in good content creation to ensure that you get the results you are looking for. It’s an old message, yet some people still do not get the point.
Good Website Content Makes the Right Impression
At the end of the day, whatever optimization strategy you might use, the goal is to draw in new users. The thing to remember is that today’s users are not going to fall for flashy techniques and gimmicks that might have attracted them in the past.
They want informative content on your site or blog, which is also relevant to what you are offering them. Online users have a short attention span, and they can easily move on to another website, if your content is different from the expectations they have when they clicked on your website.
On the other hand, good articles will not only ensure that users keep revisiting your site, they will also bring in new users through word of mouth publicity, which will boost the traffic towards your website.
Great Website Content Goes Down Well with Search Engines
The importance of having freshly updated content appeals not just to users, but to the mighty search engines too. When the content on your website, blogs etc is frequently updated, it will ensure that you get brownie points from Google, Bing etc.
You may not see huge leaps in your search engine positions; however you certainly will not get penalized due to poor content. It’s important to bear in mind that search engines penalize copies that are mass generated or that are not original in content.
Well written, original work gets rewarded.
Superior Website Content Has More Relevance
In the past few months you might have realized that the search engines have tightened their norms with new algorithms that have got many websites into trouble. They have been penalized for spamming, spun content etc and their page ranks have fallen drastically.
A growing number of websites and optimization professionals are being cautious about their approach to SEO techniques, which has actually improved the level of quality content being produced.
Undoubtedly, great website content is hugely important and is certainly the key for SEO. Simply put, bad content doesn’t work and even the most blackhat SEO’s are seeing this and acting accordingly.