5 Best Beauty Gurus On YouTube That You Should Follow

POSTED BY Heather Johnson, UPDATED ON February 11th, 2023
Best Beauty Gurus on YouTube

Thanks to social media, our society has gotten to the point where being successful on a video website like YouTube can actually lead to a legitimate career. As long as you’ve got a camera and some charisma, it seems anyone can be a YouTube star. There are many types of successful YouTubers: some of them do sketch comedy, others give advice, and some people just talk to the camera about their day-to-day life. Amongst the highest-ranking YouTubers are beauty experts. If your beauty routine is in dire need of something new, check out the channels of these best beauty gurus on YouTube:



MissGlamorazzi is a popular American YouTuber who, like any stock-standard beauty guru, offers a range of make-up tutorials and fashion tips.

She also shows a bit of a crafty side with her series “GIY” or, “Glam It Yourself”, which are crafty video instructions on how to “glam” up regular objects, or create your own fashionable items. MissGlamorazzi also associates with a lot of other YouTubers, including the next one on the list.



An English Beauty Guru and friend to MissGlamorazzi, FleurDeForce offers a range of make-up tutorials, and product reviews, and occasionally runs competitions for her viewers.

She has also expanded her reach to other channels, such as FleurDeVlog, where she uploads her vlogs, and BrideDeForce, where she chronicles her wedding plans and provides helpful tips for other brides-to-be.



For lovers of nail polish and nail art, CutePolish has got you covered. She does nail tutorials that cater to everyone, from beginners to professionals.

Watch this channel and your nails will never be boring again! CutePolish has also been recruited by Disney to do Disney-themed nail tutorials over at their YouTube channel, DisneyStyle. So if you’re interested in Disney and love nail polish, the two have been combined at last.



EssieButton started life on the Internet as a blogger at EssieButton.com, but has since expanded her love of beauty products to a visual medium – through beauty vlogging on YouTube.

She is a Canadian ex-pat living in London and provides a charmingly down-to-earth view of beauty products and make-up.



Possibly the most popular beauty guru on YouTube, this list would not be complete without mentioning Michelle Phan as she shines among the top beauty gurus on social media. Apart from posting YouTube videos, Michelle Phan is also a budding businesswoman, with her own jewelry line and beauty network for women, called For All Women Network (or FAWN).

The great thing about these famous YouTube beauty gurus (and really, all types of creators on YouTube in general) is that there is a community, and you can communicate with the people you’re watching on-screen through comments. Hopefully, these channels have awakened your inner beauty guru and inspired you to pick up a make-up brush and get experimental.

One Comment

  1. Amelia says:

    Omg, why not lilmisscutecupcake13
    she is AMAZING!!!!!!

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