Consumers love the battle between Apple and Android as this battle has blessed them with lots of powerful and innovative stuff from both sides. Apple believes that its newly launched flagship device, iPhone 5, is more than enough to fight off several Android-powered counterparts on the opposite side such as Galaxy S3, Galaxy Note 2, HTC Droid DNA, Nexus 4, Motorola Droid Razr, etc. But which eco-system is actually leading the battle? Probably the smartphone market share tells this story from time to time.
Yesterday, Kanter Wordpanle Comtech reported that Apple has managed to grasp 53% market shares in the U.S. which is the highest percentage ever achieved by Apple, while Android captured 42% of U.S. market share within the last 12 weeks. The figures are quite surprising because we have recently seen quite a poor response from users towards Apple’s maps app within this time frame.
The credit without any doubt goes to the successful launch of iPhone 5 and iOS 6 which turned the attention of smartphone users from the Android market towards Apple.
Kantar’s Dominic Sunnebo said that Apple’s market shares will increase even further in the upcoming weeks:
“Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.”
If we compare Apple’s previous year’s market share to the recent one, it got an incredible increase of 17% i.e from 35.8% to 53% while Android dropped by 10% points within the same time span i.e from 52.8% to 41.9%. This indicates that Apple is leading the battle in the US, however, the story is entirely different if we turn towards the European market, where Android is having a strong 61% of market share, which was 51% last year while Apple could only get 25% market share in this continent.
The story is, even more, darker if we move towards Urban China where Android is dominating with 72.2% of market share while Apple is having only 19% shares.
If we analyze the scenario in more depth, it is worth noticing that the Samsung has 44% smartphone market share in the European market, that means in brand to brand comparison, Samsung is doing much better in all 5 major European countries i.e UK, Germany, France, Italy, and Spain as compared to Apple. Which in turn means, the real damage to Apple is being caused by Samsung’s Galaxy S3 and Galaxy Note 2 devices.
The battle is still on, and Samsung is expected to throw one of the most unique items in the market in the upcoming year, i.e. flexible smartphone. Let’s see, what Apple is preparing (hopefully not a patent lawsuit) to respond to this new technology from Samsung.