As you’re writing and managing your blog, you should constantly be looking for ways to improve it. There are many ways in which mobile devices can improve your blog. Do you like to post on the go? You can update your blog from a cell phone or tablet no matter where you are in the world. More than 46 percent of people use their cell phones to browse the Internet. If you’re not proactive in making sure you understand your blog from a mobile perspective, you’re missing out on a lot of traffic. From visitor interactions to better posts, cell phones and tablets give you better flexibility on your blog.
Ability to Respond to Comments From Anywhere
Because of the very nature of mobile devices, you’re able to use your tablet or smartphone anywhere. You don’t have to anxiously wait until you’re in front of a computer anymore. Now you’re able to read and respond to comments instantly, which makes conversations with readers fluid and up-to-date without delayed response times.
Being able to post comments and access your blog from your mobile device ensures that you can also police negative comments or spam threads that pop up, without letting them get out of hand and messing up your blog’s content.
Users Prefer Mobile-Friendly Blogs
With the number of people using mobile devices to get access to the Internet constantly increasing, it’s important that your blog is mobile device friendly. This means that you should have a design that’s easily navigable on all types of devices, from desktops to cell phones. In addition, it’s important to have small images that load quickly, since people are more likely to leave your site if it doesn’t load quickly on their phone.
Many blogging platforms now also offer mobile options, allowing you to make sure that your blog looks great on mobile devices. However, it’s always important that you pull up your blog on your own device to see how it looks in reality. If things look strange or the site simply doesn’t load, you’re going to need to consider a redesign. Remember, with so many people checking their favorite blogs from cell phones, they’re likely to move on to the next if your site isn’t top-notch.
Higher Readership Numbers
Tablets and smartphones allow people to read their favorite blogs on the go. Because of this, you’ll probably find your readership numbers increase. Many companies today allow BYOD with BlackBerry, which allows people to browse their favorite websites and blogs more often and easily on their breaks throughout the day.
If you update often, readers will catch on to this and start visiting your site multiple times throughout the day to catch the most recent update. This is much easier to do on a mobile device since readers are able to check in no matter where they are.
Easier Posting Options
If you’re on vacation, you’ll probably still want to update your blog, especially if you have a loyal following. This is easily done on your tablet or smartphone. You can create a post and update your blog from your device. In addition to this, you can integrate pictures you took on the device.
You don’t have to worry about moving them from one device to another to upload to your blog. Instead, you can simply upload them straight from your phone or tablet.
Social Networking On the Go
Do you have options on your blog for readers to post to social networking sites? You need to make sure that this works not only on computers but also on cell phones. If it doesn’t, readers will have fewer options to share your awesome posts. This will mean less exposure for you and your blog. Make sure you have a variety of options, including posting to Facebook, Twitter, and even Pinterest.
Aside from that, options to bookmark or email the page can help readers come back to your site in the future, whether from their mobile device or later from a desktop computer.
Invest in Mobile Keywords
Depending on the theme of your blog, you may want to consider investing in mobile keywords for searches. If your blog is about a local business, this can help you bring in more customers.
While it’s not crucial to buy keywords focused on mobile users, this will bring in readers that otherwise probably wouldn’t come to your blog.
Improve Your Overall Visibility
When your blog is mobile-ready, you’re simply going to get more viewers than those who don’t have mobile-ready sites. From people searching on their cell phones for something interesting to read to your normal viewers who need something to do while at the doctor’s office. If you don’t have your site marked as mobile-ready, it won’t show up, or if it does it’s going to be much more difficult for them to read.
Depending on the platform you’re using for your blog, you may have to manually select a mobile-ready option. This will make sure that your site is ready to go, no matter where your readers are. If you have a designer who created your blog, you should contact them immediately about pushing your site mobile.
Keep Track of Analytics
Do you love checking your analytics numbers? To be honest, who doesn’t? You can check your analytics from your mobile device. This is beneficial not only to your curiosity but also because it helps you decide on the next step. Are your numbers starting to lag? You probably need to make some changes to the site.
If your mobile numbers are falling behind, do another check on how your site looks on a variety of devices. Otherwise, consider doing some testing on colors, fonts, and more.
Your blog can be improved in many ways by using a mobile device. When you design your site with mobile devices in mind, you’ll increase your readership and improve your page ranking. Whether you’re blogging for profit or just for the fun of it, it’s important to make sure you keep the benefits of mobile devices in mind.
Do you agree with our 8 listed ways of how mobile devices can improve your blog? Let us know in the comments below!