So you’ve decided to help your online business grow by harnessing the marketing power of social media. Now that you’re ready to get started, here are top 7 mistakes to avoid in social media marketing to avoid hurdles in your quest for social media marketing nirvana:
If you’re going to delve into the wonderful world of social media, you need to be consistent. Creating social media accounts for your online business is a commitment. People will look to your social media identities to communicate with you and find out more information about your business, so neglecting your accounts will reflect poorly on you and your website.
Your info needs to be up-to-date and accurate, and your responses to customers should be consistent and timely.
2. Not Proofreading
For the love of all that is holy, proofread any posts made on behalf of your company/blog. If you’re not a grammar whiz, find somebody who is and have them help you.
Typos and misspellings will only serve to make your work look unprofessional, and will drive your more language-oriented readers insane.
3. Put Some TLC Into Your Presence
When setting up your social media pages, invest some time in making them dazzle. Don’t just put in the bare minimum.
Pick out profile pictures that represent your vibe (i.e. a zany picture for a youthful, fun business; a professional picture for a more serious business, etc.) and make sure the info you post is easy to read, accurate, and engaging.
4. Failing to Accrue Followers
In order to make your social media presence effective, you need followers. In the beginning, you can ask friends and acquaintances to “like” or follow you in order to build up a base and look more legitimate.
You can also ask your customers to follow your social media activity, and offer them special deals and discounts for doing so. You need to give people an incentive to follow you, whether it’s by posting interesting content, exclusive offers, or relevant links.
5. Bigotry — Just Say No!
While avoiding bigotry seems like a rather obvious and simple strategy, you’d be surprised by how many websites violate this basic principle. Do not make sexist or racist comments, even if you think what you’re saying isn’t that offensive or is just a joke.
Remember, you’re always only one inappropriate joke away from a boycott, so watch yourself. And anyway, who really wants to be that jerk who says rude, bigoted things that hurt people’s feelings? Not you, or your website (we should hope).
6. Ignoring Negative Feedback
Even a company with the most excellent customer service track record ever is going to experience some form of negative feedback. Instead of reacting to criticism with the ever-tempting delete button, or, arguably worse, meek silence, use the negative feedback as an opportunity to address problems and reach out to customers.
For example, if you own an online retail store and someone writes a negative review, respond to them publicly and apologize for their experience. You could even offer a gift certificate to entice them to come back in the future. If you delete or ignore negative feedback, your business will appear unreliable and unresponsive.
7. Unprofessional Website
Don’t let the hard-earned traffic to arrive on a pathetic website, you need to have a decent website and a good user experience to bear fruit from your effort.
Your site should be easy to navigate, aesthetically pleasing, and reliable. If you’re selling products or services, your shopping cart platform needs to function well.