Apple has just announced that it has sold more than two million iPhone 5 handsets within three days of its official launch in mainland China. This Friday, December 14 was the day when iPhone 5 officially went for sale in China and by the end of Sunday as per reports, over two million devices have already been sold. The iPhone 5 rollout has not been completed yet, and according to Apple more countries will get iPhone 5 soon and by the end of this year, almost 100 countries are expected to get this flagship smartphone.
Tim Cook, Apple’s CEO expressed his thoughts about this new sales milestone as:
“Customer response to iPhone 5 in China has been incredible, setting a new record with the best first weekend sales ever in China. China is a very important market for us and customers there can not wait to get their hands on Apple products.”
The iPhone 5 debut also broke previous sales records of iPhone 4S in China. China Unicom received more than 300,000 pre-orders of iPhone 5 devices last Monday which was 50% more than it received for iPhone 4S’ 200,000. The interest of Chinese users in the iPhone 5 is a very positive sign for Apple’s marketing effort as there are numerous cheaper alternatives to iPhone 5 in China – and despite the fact that Samsung has a greater market share than Apple in China.
The Chinese market is one of the biggest smartphone markets for Apple to gain a huge market share. Apple is currently pursuing deals with two of the major Chinese mobile networks i.e. China Unicom and China Telecom. China Mobile is one of the largest mobile networks of China with almost 700 million subscribers, and with the deal signed, iPhone 5 sales would surely get a boost. But, there is a bottleneck in the China Mobile deal as it uses the LTE network which utilizes TD-SCDMA built technology – not supported by iPhone. Analysts are however quite confident that Apple could rectify this issue if this deal goes through successfully.
Apple’s renewed focus towards China was quite obvious after almost all tech giants, including Facebook, increased its presence in China to gain new fans.