The dashing and fearless Salman Khan will now covey a message  “Darr Ke Aage Jeet Hai” to his fans.

Salman Khan is newly appointed brand ambassador of Mountain Dew soft drink.Salman Khan has been appointed by PepsiCo India as the brand ambassador, the new brand ambassador said:

“I love the high-action imagery of Mountain Dew and more importantly the fact that it’s not mindless action.”

He continued:

“But there is a message at its core ‘Darr Ke Aage Jeet Hai’. I have spent time with the Mountain Dew team and I eagerly look forward to working with them.”

For the first time a brand ambassador has been appointed for Mountain Dew.

Speaking about the association, Deepika Warrier, marketing director, Pepsico Beverages, said:

“Mountain Dew is strongly anchored in the relevant consumer insight of ‘Darr Ke Aage Jeet Hai.”

She added:

“Salman Khan embodies this philosophy and he has strong national appeal. We look forward to the partnership and are confident that it will be mutually rewarding.”